Simplifying Logistics: The Digital Way

Discover what our evangelist has to say about digitalised logistics.

The industry was always meant to be uncomplicated.

Logistics has been a part of human existence for centuries already, connecting a million fragments of land, water, and air with people, purposes, and businesses. Since the early start of supply-chain, the industry was always meant to be simple. It was meant to be movements by people that collaborated to improve lifestyles; be it in terms of eating better, dressing better, feeling healthier, and overall better living. However, over time, the complex world of traditional logistics seemed to neglect the very essence of our race- the collaborative human spirit. Thus, confounding the simplicity of movement.

Then dawned the digital era, an opportunity to harness the power of technology and put the simplicity back into the supply-chain and logistics industry. But it's not just about the technology, it’s more about how we can use the digital realm to connect people and re-instate back to them their true collaborative human spirit.

The new normal is digital.

To unite intelligence with traditional practices in the industry is an ambitious project but has the capability to disrupt  the  economy  and   force   the  industry  to  evolve  and  adapt  to  digitalization. The future is digital, and that  is  where  we aim  to  lead the logistics industry. The COVID-19 pandemic has reshaped the world and our thinking. It has made us realize the value of digitalization. We feel that this is the right time to catalyze the digital transformation of the supply-chain network through a connected digital logistics ecosystem. Our endeavours are designed to support the sustainable and economic development of the nation, in line with the Qatar National Vision 2030 and the Qatar Smart Program (TASMU).

A connected logistics ecosystem.

The new evolved digital world of supply-chain and logistics that we envision is free of the persistent challenges faced by the traditional global logistics industry; namely its fragmented supply chains, mismanaged data, poor visibility, misaligned incentives, skilled worker shortages, and the outsized environmental impact.

Shipping and supply-chain as we know it has always been linked through brokers in the past. Brokers include freight forwarders and customs brokers who act as intermediaries, where the forwarders can also oversee documentation and mobilize shipments based on sizes and shipper requirements. This third-party involvement complicates the process, and shippers end up spending extra money on booking fees. Due to this, carriers and shippers are constantly subject to price negotiations where the rates are not always transparent as they contain hidden costs of insurance, packaging, temperature control, et all.  

Today however these challenges can be addressed through a digital ecosystem that provides real-time access to precise information, thus enabling accurate cost comparisons, time tracking, visibility on customs controls, document delivery, timely process information, and complete transparency. A unified digital platform can provide a connected community of partners and system capabilities, enabling end-to-end logistics services, and last-mile services across different verticals. While traditional brokers take around 20 percent for their services, digital ones can reduce this amount to just 5 to 10 percent. Automated market-based rates and electronic exchange of legal documents make the world of logistics more increasingly efficient, leaving both carriers and shippers with fewer worries.

Created by the industry for the industry.

“It’s quite simple for us, we have been part of the industry, so we have lived through the challenges faced by the industry and we know exactly what it takes to solve those challenges.”

When experts of the logistics industry collaborate with IT dexters, what you get is an efflux of innovation that is directed towards creating a new world of logistics that is collaborative, comprehensive, and co-creative.

The future logistics trucking is now.

Many latest applications have successfully bridged the gap between customers and service providers in the passenger transportation system. Similar software applications created specifically to triumph over logistics industry challenges can change the game for the industry.

When talking specifically about land transportation logistics, digital technologies have the power to not just reduce cost and loss for the industry but can also play a role in reducing carbon footprints locally and globally. An online platform where shippers and carriers can connect to find and fulfill requests will greatly reduce issues like empty mileage occurrences, thus decreasing subsequent wastage. Drivers won't return from the mission with unfilled vehicles, and there will no futile fuel consumption, leading to a reduced carbon footprint. Apart from matching orders with drivers, a real-time logistics application will also improve the truck routes for a particular vehicle and load type by having access to data like stop availability, proximity to gas stations, and road conditions- all in one application.

Our flagship all-in-One integrated platform GWAY will help connect shippers, brokers, drivers, and carriers to generate game-changing effects in Qatar and within the global freight and logistics industry. GWAY guarantees increased efficiency in lesser time, deriving more profits for the stakeholders. This unique connected platform offers the freedom of a neutral marketplace, alongside the security and comfort of a digital freight forwarder. A step further, the trademark RNTL Solutions offered by Redlogik provide a cost-effective and hassle-free renting experience not only for the customers looking to rent trucks or equipment but also for the drivers who can register on the application to gain access to a widened customer base while receiving enhanced booking experiences.

A myriad of opportunities as the digital decade augments.

Digitizing the logistics industry means implementing modern technologies like automation, artificial intelligence, and advanced data analysis. Smart Solutions that leverage the intelligence of Machine Learning and the Internet of Things can prove to be a breakthrough for the transport industry as it heavily relies on predictability and efficient logistic flows. The addition and expansion of these technologies in the supply-chain industry will change the very nature of freight forwarding in terms of granting better control of logistics flows and risk management and improving overall precision, predictability, and transparency. Adding to that, Blockchain technology has the potential to revolutionize logistics with increased transparency, minimized information disruption between multiple players, and eliminate intermediaries, thus resulting in simplified and highly reliable supply chains.

Digital transformation does not mean replacing people, it means connecting them.

Some may worry that automation and digitalization is replacing human effort, however, we believe that to be untrue. The true potential of the logistics industry can only be reached when digital transformation is leveraged by an effective network of partners and stakeholders.

“Redlogik to us is about creating a harmonious symbiosis between technology and people. It is about using smart solutions to increase process knowledge and transparency. And above all, it is about technology empowering people to make better decisions.”

Cognitive skills, insight, and innovation become more important with the advent of new technologies. People will also transform into savvy technology partners that interpret, analyze, and conceptualize information while collaborating around it. The combined strength of the above technologies, along with a strong partner network, will provide clarity and control over the movement of cargo. The enhanced system will be able to act as an intelligent agent and will be able to design a service for a given logistics scenario, based on available information within the platform.

Keeping up with changing times is a necessity for every industry and the logistics industry isn’t any different. In fact, uniting logistics with innovative intelligence will definitely pave the path for a progressive tomorrow.